About Me
I'm Ecaterina, a Berlin-based UX/UI designer, content creator, and mentor with over 6 years of industry experience. My career has spanned various sectors including e-commerce, ed-tech, game-tech, finance, and more.
My core passion lies in striking the perfect balance between user needs and business objectives. I advocate strongly for research, data-driven design, and the application of design thinking principles in all my projects.
Continual growth and learning inspire me to create valuable content and share knowledge. I believe this not only benefits young professionals but also empowers fellow designers to adopt new methodologies, tools, and approaches to elevate their work.
My Top Skills
Product thinking
UX strategy, customer journey mapping,
user story mapping, human-centered design
Design
Storyboarding, user flows, wireframing,
UI design, contributing to design system, prototyping
UX Research
Interviews, competitor analysis,
usability testing (moderated + remote),
survey analysis, UX audit
Collaboration
Active listening, facilitating design
workshops, presenting, mentoring,
talking to stakeholders
Tools
Figma, Sketch, FigJam, Miro,
Open AI and more
Usually my design process starts with an open mind and a lot of questions.
In my work I use different techniques and mental models, depending on the problem and resources available.
I was lucky to contribute to different stages of product cycle: from building a product from scratch, to redesigning flows, improving and testing existing products.
If you are interested in my working experience, please check:
Worked with
Others about me
Elizabeth Riteau
UX Strategist/Digital LeadWorked together at Pentalog, Adidas, Athletes Hospitality
"I had the pleasure of working with Ecaterina on several projects, and her professionalism, reliability, and critical thinking consistently impressed me. She approaches challenges with a thoughtful and analytical mindset, ensuring high-quality outcomes every time. Beyond her technical skills, her openness, empathy, and flexibility stand out—she is always eager to learn and grow, adapting seamlessly to new situations. Any team would be lucky to have such a dedicated and talented product designer."
Dorian Zlatan
Senior UX/UI DesignerWorked together at Pentalog, Straighterline
"I had the pleasure to work with Ecaterina on the same project. And her process and attention to details helped us tremendously. She makes sure every possible scenario is covered and every possibility is discussed. She likes to work with multiple colleagues and stakeholders across the team, in order to gather as much information as possible to make the best decision."
Jane Smith
Senior DeveloperWorked together at StraighterLine
"Ecaterina is an exceptional designer who truly understands user needs. Her designs are not only beautiful but also highly functional and accessible."
Alex Johnson
Design DirectorWorked together at Finrange
"Working with Ecaterina was a fantastic experience. Her creativity and problem-solving skills made our product stand out in the market."
What else?
I am mentoring junior and mid level designers at ADP list. If you want to book a mentorship session with me, please check this link
Outside work
Mentoring 
Doing Yoga 
Hiking with my dog Shark 
Blogging about Berlin 
Volunteering